According to SBA Marketing is based on the importance of customers to a business and has two important principles:

1. All company policies and activities should be directed toward satisfying customer needs.
2. Profitable sales volume is more important than maximum sales volume. To best use these principles , a small business should:

• Determine the needs of their customers through market research
• Analyze their competitive advantages to develop a market strategy
• Select specific markets to serve by target marketing
• Determine how to satisfy customer needs by identifying a market mix

Effective Marketing requires timely information and extensive research. Our daily access to the market place keeps up to date in the change of times with the industries that are forcefully making the biggest impact in the world today.

Our Strategy identifies customer groups which a particular business can better serve than its target competitors, and tailors product offerings, prices, distribution, promotional efforts, and services toward those market segments. Ideally, the strategy should address unmet customer needs that offer adequate potential profitability.

At The Thrower Group we can assist you in increasing your appeal to your present target population as well breaking new ground with other targets based on age, interest or geographical location. We have assisted organizations in spearheading a multitude of campaigns tailored to the following populations

• Christians
• Youth / Young Adults
• Women
• C-Level Executives

Every marketing program contains four key components:

1. Products and Services
2. Promotion
3. Distribution
4. Pricing

Our Services
o Product Strategy
o Competitive Analysis
* Pricing and Positioning
* Marketing Plan
* Product Development
* Promotional Tools

(Flyers, Post cards, Posters)

* Direct Mail Campaigns
* Email Target Marketing
* Brand Marketing
* Global Promotion

(If Applicable)

* Advertisement
* Handles all aspects of
Media production,
Video production,
Sound /engineering and
Distribution.